The Woman Behind The Hound

Hi, I’m Codie, the woman behind Shaggy Hound Sales.

I’ve spent years on both sides of pet specialty, from managing independent pet stores to travelling Ontario as a full-time sales rep. And if there’s one thing I’ve learned, it’s that some of the brands with the biggest hearts don’t necessarily have the biggest budgets.

There are so many incredible small businesses creating products they truly believe in, but finding their place in a market dominated by bigger brands isn’t easy. Traditional representation can be a huge step, and not every growing brand is ready for it. I felt like there needed to be something in between.

That’s why I built Shaggy Hound.

I represent a carefully selected lineup of like-minded brands, offering different levels of hands-on support based on what they actually need right now. Whether that means making introductions, building awareness, supporting existing retailers, or becoming their full representation in Ontario, my goal is to give great brands a real person in their corner and a real chance to grow.

I genuinely love this industry. I love discovering products with passionate people behind them, walking into independent pet stores, building relationships, and watching something I believe in find its place on the shelf.

As the woman building a small business of my own, there’s something pretty special about getting to build mine by helping other small businesses build theirs.

The Shaggy Hound

Meet Amanita, the shaggy hound who started it all.

Long before pet specialty became my career, I was just a dog mom trying to do the best I could for her. Nita made me curious. I wanted to understand what I was feeding her, find products I could feel good about, and learn from people who cared just as much about our pets as I did.

That curiosity brought me into independent pet stores as a customer, then behind the counter, and eventually out on the road representing the brands I once would have been excited to discover for her.

So when it came time to build something of my own, it only felt right that she came with me.

Amanita is the face, the name, and a whole lot of the heart behind Shaggy Hound. She’s my reminder of where all of this started and why I still care so much about the products and people I choose to stand behind.

Nita came first. The career followed.